On March 9, Vevo.com will require users to login via Facebook. Registering for Vevo.com will thus require a Facebook account. Is Facebook about to replace YouTube on Vevo.com?
Remember when Spotify had to defend its new Facebook requirement? Well, Vevo, the second biggest service providing online video, sent an e-mail to its users today informing them they will soon be required to log into Vevo.com using Facebook. The e-mail says a new version of the site is coming exactly one week from today, and from then on all accounts must be connected with Facebook.
Vevo sent an email to its users today announcing that they will soon be required to log into Vevo.com using Facebook, The Next Web reports.
The news brings back speculation that Vevo could move from YouTube to Facebook. Vevo’s contract with Google lasts another year, but a possible deal with Facebook could result in an ad revenue sharing model similar to what Google and Vevo have now. A partnership could help Facebook monetize and give it another advantage over Google. Vevo would likely benefit from getting a higher cut of advertising. It currently gives Google 35 percent.
The email to Vevo users says a new version of the site is coming March 9. At that point, all accounts must be connected with Facebook. Streaming service Spotify is another music platform that recently switched to Facebook-only login. The Spotify app has quickly reached 15.9 million monthly active users, according to our AppData traffic tracking service. Vevo’s Facebook app has only 390,000 MAU, but most people access Vevo videos through YouTube, not Vevo.com.